Conversion rate optimization for Shopify and DTC

Rebuild the page, then prove it beat the old one

We rebuild the page closest to your sale and run it against the one you have now, on your own live traffic. The scoreboard is revenue per visitor, not a dashboard metric.

See how it works

How it runs

  1. We rebuild one page. Usually the product page, because that is where the money is decided.
  2. It runs as a real split test. Your visitors, split between the new page and your current one.
  3. The result decides. If the rebuild does not lift revenue per visitor, you keep your money.

What gets measured

Revenue per visitor

Conversion rate alone hides a page that converts more people at a lower order value.

Your own traffic

Not a case study from another brand and not a benchmark. The test runs on your store.

Head to head

Old page and new page at the same time, so seasonality and ad spend hit both equally.

Who it suits

Shopify and direct to consumer brands with enough traffic for a test to reach a clear answer in weeks rather than months. If a rebuild would take a year to prove, it is not worth running.

See how it works